POST RANT FALLOUT

For those of you who are regular followers of this blog (hi mum) you’ll be aware that I recently posted some comments about horse riders and my, shall we say, distaste for them. Well, the post rant fallout seems to be that all the advertisements on my blog are now predominantly aimed at those very same horse riders I lampooned with such heartiness merely 10 days ago.

Now, I stand to make a small cash sum each time that an advert is clicked on my page. My problem now is that no self-respecting horse rider is going to read a blog which derides them so, and then think, “I could really do with some cheap horse insurance so I’ll have a quick click on this advert and in the process make this chap, who mocks me with such vigour, 20 pence better off”.

The finger of blame is pointed firmly at the software which generates the advertisements. The software looks for “keywords” in the text (example “horse”), and then generates ads on the page related to that topic; hence you now being aware of great deals on horse boxes.

This got me thinking about a blog I read earlier today. It was written by Jim, a 63 year old man from Surry who’s set up a blog so he can discuss local community issues with other likeminded people in his area. I read three posts which Jim had written.

The first was about the government’s proposal to increase the state pension age. Jim wasn’t happy. “The factory is no place for 60 year old women”, he commented.

The second posting was regarding university tuition fees. An Oxford man himself, Jim believes that, “Only the most high class personnel, such as those attending Oxford will have to pay the full nine thousand pounds a year, the other universities can’t justify charging such fees”.

The final posting recognised how, during the recent cold snap, Jim’s local community pulled together to assist those in need. “When ambulances couldn’t make it down snow filled lanes, local residents would escort elderly pensioners to the hospital so they could make their appointments”, commented Jim.

Now Jim doesn’t have any advertisements on his page which is a shame because, in my humble opinion, he’s missing out on a real money spinner. With key words like “horses” I’m not going to be quitting my job anytime soon; however with key words such as “60 year old woman”, “high class personnel” and “escort”, I think Jims on to a winner.